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When Queenslanders get together, we can make the roads safer for everyone. Read on to see what others are doing in their communities.

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CO-LAB Youth Road Safety Challenge

The CO-LAB Youth Road Safety Challenge has wrapped up for another year. At this year’s event, some of Queensland’s brightest creative minds were set an epic challenge: tackle the issue of death and injury on our roads and why it’s accepted as part of everyday life.

2 girls sitting to a desk discuss their idea

Creative young minds tackle the road toll

Every year, between 200 and 300 lives are lost on our roads. Over 6000 more Queenslanders are hospitalised with serious injuries. The numbers are shocking, but they are often met with complacency. On October 3 & 4, 77 young Queenslanders were set the task of challenging our acceptance of the Queensland road toll.

To help inspire our teams, advertising experts, psychologists and behavioural researchers all presented their unique insights on the issue. The 16 teams then set about brainstorming effective and out-of-the-box campaign ideas that would resonate with their peers.

Big ideas that change attitudes

The judges were blown away by the impressive effort shown by every team at CO-LAB 2017. Presented with a challenging brief, the teams managed to create intelligent and insightful campaigns in the short timeframe given. Ideas included a huge range of executions including social media campaigns, online videos and creative slogans.

After a number of persuasive presentations, three finalists have been picked. Judges will continue to discuss the merits of each campaign, and hope to announce the winning team within the coming months. Check back here to see which team will win the coveted cash prize and see their campaign become a reality.

Group of attendees listening to a speaker at a podium

Creating the CO-LAB 2016 campaign

See what’s possible with the power of collaboration. View the award-winning CO-LAB 2016 campaign and behind-the-scenes footage below.

“Just being on set and seeing the production, and how big that is itself is amazing.” – Devon, winning team member, 2016

“I do feel like I’m making a contribution to road safety, especially to younger people.” – Darcy, winning team member, 2016

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