Co-Lab 2016 brought together over 70 of Queensland’s brightest young minds and they were given the challenge to work in groups to devise an effective creative solution to address the issue of mobile phone distractions when driving.
It’s an issue that is particularly relevant to this age group as young drivers are among the worst offenders when it comes to mobile distractions.
After much deliberation, the judging panel decided the “Chin up” social media and online campaign was the winning idea. “Chin up” uses humour to engage the viewer whilst demonstrating just how easy it is to be distracted by a mobile phone when driving.
Each team member won $1,500 and the chance to work with a creative agency to make their idea a reality, then see the “Chin up” idea come to life at the campaign film shoot.
“So distraction’s a really big issue because a lot of people our age, they’re always connected with their phone and when it buzzes and it’s next to you when you’re in the car, you feel like you’re obliged to check it,” winning Chin up team member, Justin Barrett, explained.
“Just being on set and seeing the production and how big that in itself is, is amazing,” added Devon Bright, another winning team member.
“Yeah, it is a lot bigger than we thought it would be. There’re a lot more crew members involved and it’s cool to see the actress and the actors down there. It’s definitely a lot more encompassing than I thought,” Justin continued.
“I certainly hope that they listen to initiatives like this,” another member of the winning team, Darcy Cox, said. “I know the “Settle Down Stallion”, I listened to, so I’m hoping that we can do the same thing with this “Chin up” campaign.”
“If anyone else was thinking about participating in CO-LAB, I think that it would be a great opportunity. It helps your career and it’s definitely something you can get behind,” Justin added.
Darcy agreed, stating, “I very much encourage other people to do initiatives like CO-LAB, especially uni students that want to go into this sort of field like I do. It’s been an awesome experience. You get to see from inception to, obviously today, seeing it become a reality.”
“It’s such a fun experience from start to finish and it gives you an opportunity to come up with your own ideas and see them come to life,” Devon added.
Darcy wrapped up, saying “I do feel that I’m making a contribution to road safety, in particular younger people. This is an awesome campaign so hopefully the message gets across.”
Check out the “Chin up” videos and share to help save young Queensland lives.