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When Queenslanders get together, we can make the roads safer for everyone. Read on to see what others are doing in their communities.

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CO-LAB: Collaborating on road safety

Don’t hesitate to collaborate. CO-LAB is about creating innovative road safety solutions with young people, for young people.

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Creative young minds tackle road safety issue

Did you know that 88 per cent of young drivers admit to using their mobile phones while driving?

This is just one of the alarming statistics 70 young Queenslanders with a background in communications and creative industries came together to address at the 2016 CO-LAB Youth Road Safety Challenge, held on October 4 and 5, 2016.

The CO-LAB 2016 participants heard key expert presentations about the prevalence of distracted driving and the neuroscience behind what makes it so dangerous. They discussed how advertising can influence behaviour change and then worked in groups to brainstorm effective and out-of-the box campaign ideas that would resonate with their peers.

A focus on engaging campaigns for behavioural change

All fifteen groups amazed the CO-LAB panel of expert judges with their clever and creative ideas ranging from installations, to social media videos and slogans.

After considered deliberation, the group that came up with the ‘Chin up’ campaign was announced as the winning team. The judging panel was very impressed with the team’s creative thinking and ingenuity. ‘Chin up’ aims to encourage young drivers to remain aware, keep their eyes on the road, and not be distracted by their mobile phones.

The winning team comprised of Devon Bright, Darcy Cox, Megan Dudley, Justin Barrett and Babak Khosravi now has the opportunity to work with a leading creative agency to develop their idea into a social media campaign to commence in early 2017.

This is the second CO-LAB Youth Innovation Challenge. The first winning campaign, ‘Settle down stallion’, was launched in June 2016, has been viewed more than 2.7 million times and reached more than 4.7 million people.

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