Phone down. Chin up.

When you take your eyes off the road, your mind goes somewhere else. And when your mind’s not on the road you could be doing anything. Chin up is a campaign developed by young people, for young people. Their aim? To help drivers stay focused on the road by keeping their phones down, and their chins up.

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5 tips to avoid distraction

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Before you get behind the wheel, switch your phone to silent or flight mode and put it somewhere out of sight.

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Let everyone know you’re driving ‘phone‐free’ and remove the pressure to be in contact.

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Phone home before you leave work and check if you need to pick something up on the way home.

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If you’re driving with passengers, designate a ‘texter’ so you can stay focused on the road.

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If you really need to make a call, pull over and park safely before picking up your phone.

Keep your chin up with these

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Game of phones

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Oh m'goodness!

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Disaster chef

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Birdbrain

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Unsafe melody

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Driving me crayze

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A little off key

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No encore

CO-LAB logo

Find out more about CO-LAB

Find out more about how this campaign was made with the help of young people. Learn more about CO-LAB.

Where to next?

Explore these popular road safety topics on Join the Drive.

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